Before Mark Scaling
Where They Started
- ✕Pipeline value unknown — no way to measure what was working
- ✕Inspections booked manually by the owner or one office assistant
- ✕Warm leads going cold because follow-up only happened when time allowed
- ✕Revenue seasonal — strong summers, slow winters, no predictability
- ✕No automation running between job sites and the sales process
The System
What Was Installed
Storm trigger automation deployed with aggressive multi-touch follow-up sequences. Pipeline tracked in real time — every lead, every stage, every dollar visible.
How It Unfolded
The Timeline
Storm Trigger™ activated. 180+ properties in service area added to target list.
First 34 inspections booked. Follow-up sequences live on all active leads.
93 confirmed inspections total. $2.1M in signed contracts.
Active pipeline hits $5.7M. Revenue Forecaster projecting 90-day outlook with 91% accuracy.
System operating with no manual prospecting. Owner focused on crew management.
Results
The Numbers Now
“We never knew what our pipeline was worth until the system showed us. $5.7M in active deals is not what I expected to see four months in — but that's what the data showed.”